Film, convergence and new media 2006 by stephen keane isbn. Cross media convergence and synergy in film industry duration. Fifth edition now available, with lots of updated information and some of the latest news involving media and media industries. An introduction to mass communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. Research on digital media and convergence culture relies on case studies, institutional analysis, theoretical exploration, and software studies. Synergy and media convergence have a number of advantages, for both media institutions and audiences. Convergence culture is a theory which recognizes changing relationships and experiences with new media. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. Convergence culture is the future, but it is taking shape now. Through close readings of trade publications, dvd extras, public lectures by new media leaders, movie blogs, and youtube videos, tryon navigates the shift. This edited volume explores different meanings of media convergence and deconvergence, and. Transmedia storytelling and the new era of media convergence. The media convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital tv, or the internet. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e.
Aftermath of the media convergence konwergencja mediow medienkonvergenz conference, jesuit university ignatianum, cracow, poland, 1718 march 2011 edited by renata szczepaniak the articles collected in this volume encompass the outcomes of the conference media convergence konwergencja mediow medienkonvergenz, held. Convergence has transformed who uses these media and for what purposes, but it hasnt eliminated these media. An altered or amended version of a text, musical composition, etc. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies. Convergence of broadcast tv and internet media essay.
Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. The literature on globalization and convergence has several threads. However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. Transmedia storytelling and the new era of convergence in higher education represents the culmination of extensive research into the fields of both media convergence and higher education. Fore example the newest example of cenvergence would be an app for the iphone. Nov 01, 20 welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Reinventing cinemaexamines film culture at the turn of this century, at the precise moment when digital media are altering our historical relationship with the movies. Media convergence media convergence transmedia storytelling. It stars clayne crawford as a police detective who, after being caught in an explosion, is sent to recover at a nearlyempty hospital that may be haunted.
The smartphone is the convergence of computing, communication, and content. Aug 15, 2017 cross media convergence and synergy in film industry duration. Convergence in the film industry linkedin slideshare. You went to a theater to see a film, which played at specific times. The 99, a multicultural super hero comic from teshkeel media, and disney publishing worldwides john carter.
Jul 29, 2015 media convergence etec53166a 2015 duration. The variety of methodological approaches and the inherent interdisciplinarity of this work speaks to the ways in which digital media has affected all corners of modern life. This book is an essential examination of the affordances of digital media technology and their attending ideology. The rise in the technology of books has even been so great that there has been a. Convergence is a 2015 american horror film written and directed by drew hall. Unlike other forms of media such as newspapers or radio, television has managed to. Media convergence transmedia storytelling britannica. Jenkins,2001 media convergence is the coming together of computing. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Key takeaways twentyfirst century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Feb 17, 2016 convergence in the film industry one type of convergence that stands out to me is the cross media convergence in the film industry. Convergence is a word that manages to describe technological, industrial.
A convergence is basically seen in every persons cell phone. Jan 22, 2019 the convergence of information technology, media content, and computer networks is referred to as media convergence. Convergence has also made multitasking much easier, as many devices allow users to surf the internet, listen to music, watch videos, play games, and reply to emails on the same machine. Spanning multiple disciplines, chuck tryon addresses the interaction between production, distribution, and reception of films, television, and other new and emerging media. In the case of news media, for example, the top five australian online news sites all rank among the top 25 australian websites in terms of site visits, and an estimated 4. The internet media business is expected to follow the pattern of cable television, where entrepreneurs created cnn, espn and mtv and were later bought out. His idea of convergence culture is based on the fact that each medium is different from every other medium and every medium is capable of doing something better than the other, for instance matrix, a trans media content gets distributed to different platforms channels to work as an individual narrative, a comic book matrix will create space. The film itself and the iphone coming together i am going to study the 007 website of the newest film quantum of solace. Economic convergence the horizontal integration of the entertainment industry. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Try searching on jstor for other items related to this book. Check out the new look and enjoy easier access to your favorite features.
Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and deconvergence. The film is an example of how media convergence can revive stories, concepts and films. For institutions that are using the film to advertise their product it gives them a wider number of people to advertise their product to, for the production company they make money as outside institutions pay them money to use their film to advertise their products. Media changes drastically over short periods of time. The author of many books, her most recent include media reception studies, blockbuster tv. Providing a comprehensive introduction to the digital practices used in film, this book moves from historical perspectives to uptodate analysis. For example, rupert murdochs news corporation is involved in book publishing harpercollins, newspapers new york post, the wall street journal, sports colorado rockies, broadcast television fox, cable television fx, national geographic channel, film 20th century fox, internet myspace, and many other media. Smith, is a welcome contribution to this important scholarly debate. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the.
Media convergence is the joining, or converging, of distinct technologies into one. It explores ancient myths, japanese anime, the heros journey, and kalogeras own screenplay, the goddess within, demonstrating how story can teach truths. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. One type of convergence that stands out to me is the cross media convergence in the film industry. Integration, here, is defined as a process of transformation measure by the degree to which diverse media such as phone, data broadcast and information technology infrastructures are combined into a single seamless all purpose network.
Media convergence and the displacement effect article pdf available in communications 261. Media convergence unites the three cs of media convergence. Film, convergence and new media pdf, epub, docx and torrent then this site is not for you. Technological convergence the digitization of all media content which allows them to flow across platforms. In this new era of radically reconfigured mediascape, the editors argue, the field of. Organic convergence is the combining of different types of media being used at the same time. Importance of technological convergence for institutions. Technological convergence has become a very crucial component in the changes to the film industry. Stuart moore has been a writer, a book editor, and an awardwinning comics editor. Convergence and consumption we can now consume films and many different aspects of the media by convergence of technologies.
Henry jenkins convergence culture where old and new media. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. She has published numerous books, book chapters and journal. This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. His recent writing includes civil war, the first in a new line of prose novels from marvel comics, the art of iron man 3 marvel, with marie javins. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. A 2015 crossover storyline spanning the dc comics multiverse. Mar 06, 2010 convergence and consumption we can now consume films and many different aspects of the media by convergence of technologies. Convergence, an academic journal that covers the fields of communications and media. Palgrave macmillan, 2014, a new anthology of essays edited by roberta pearson and anthony n.
This fusion across various media platforms makes the distinction between different types of media and different media industries increasingly dubious. Convergence in the film industry network society and the. Nick lacey, curriculum leader media studies, benton park, rawdon, in media education association, newsletter 5, march 2007 read more. Cinetech explores these debates and examines the important intersection between film and new media. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Convergence in the film industry network society and the media. Take, for example, the smartphone from the lessons opening.
Why is convergence important in the film industry and how. Television remains resilient as convergence of content continues. Oct 10, 2017 in 12 essays by a variety of writers one a woman, the book takes its readers on a journey through the various convergence elements of marvel. Make ours marvel media convergence and a comics universe. In this book, these privileged meanings of media convergence are challenged by presenting alternative and mostly overlooked trends and theories defined under the umbrella term of media deconvergence. The books series the movies are derived from were print turned to a live action film. Television remains resilient as convergence of content. Roberta pearson is professor of film and television studies at the university of nottingham, uk. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. It premiered at the firstglance film festival in april 2015 and was released in the united states on february 5, 2016. It takes completely separate ideas and smashes them together, so that were left with one big idea. Television, video games, films, newspapers, radio, magazines and music exist separately. Global convergence is the last of the categories projected by jenkins. Nov 20, 2018 one major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing.
Media convergence is putting that book put onto your kindle as another vehicle for content delivery, made into a movie, put on audible, and even made into a video game for people to play with the storys characters. Henry jenkins convergence culture where old and new media collide. Siddhartha menon defines convergence, in his policy initiative dilemmas on media covergence. A cross national perspective, as integration and digitalization. Examine and evaluate how one media organisation has adapted to convergence. Once upon a time, film and tv shows were things you watched in a specific place, at a specific time. Media convergence meaning in the cambridge english. Mar 14, 2016 another film that is a good example of media convergence is sherlock holmes 2009, which was marketed so well that awareness and interest was 30% higher than usual at the time.
A fourpart crossover storyline that united the four weirdoverse titles in 1997. Advertising a film in a newspaper trailer old and online new via a scavenger hunt the combining of two or more mediums film industry working with the music industry video game industry working. The impact on the media in general media changes drastically over short periods of time. Oct 21, 2017 these social imaginaries of media convergence are powerful concepts that influence political agendas and legitimize policy decisions. Media convergence transforms established industries, services. Study 45 terms midterm 1 scom 2050 chapter 1 flashcards. The economic strategy of media convergence also known as media consolidation, media concentration or economic convergence is a product of three elements.
According to jenkins 2001, media convergence can be categorized as follows. Across the media, many media organizations have responded and adapted to convergence through welcoming multi media platforms to help with spreading their content. Convergence is an inevitable result of our modernizing world and so the film industry relies on. In this essay i will be discussing how the bbc has adapted to convergence and the outcome of it all. Technology has allowed us to develop and improve the quality of films, make them more complex and dynamic, whilst also helping making them easier to make and also access. But convergence on the film industry is the focus here. Short and to the point, keanes book is a very useful way of keeping uptodate with the influence of new media technologies in media, and film, studies. If youre looking for a free download links of cinetech.
Convergence has also made multitasking much easier, as many devices allow users to surf the internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. Reinventing cinema examines film culture at the turn of this century, at the precise moment when digital media are altering our historical relationship with the movies. However, its still difficult to predict how media convergence and immersion are affecting culture, society, and individual brains. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. Convergence and divergence in media different perspectives but at the same time the technology behind the services and the production workflow, prior to publishing in the different channels. Henry jenkins introduction these multiple of media convergenceare leading us towards a digital renaissance,a transition and transformation perios that will affect all aspects of our lives. You watched tv shows on certain channels on your set, at certain times on particular days of the week. Mustsee sitcoms in the network era, and perverse spectators. Warner brothers cross media convergence harry potter. Convergence is the process where several media channels come together to exist and operate in synergy. Media convergence meets deconvergence springerlink. Adaptation, as defined by the oxford english dictionary, has a plurality of meanings and applications, most of which allude to the process of changing to suit an alternative purpose, function, or environment.
Media convergence is more than simply a technological shift. The deal evidenced a remarkable turnaround for marvel, which had filed for bankruptcy in 1996 after a major decline in comic book sales, and the companys renewed fortunes speak to the successful proliferation of its comic book characters in other media fields, most especially film and television. Convergence on the film industry linkedin slideshare. Convergence book series, edited by ruth nanda anshen convergence comics, two separate story lines published by dc comics. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Digital media and convergence culture cinema and media. Media convergence and the transformed media environment alrc. The cultural logic of media convergence henry jenkins, 2004. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Convergence on the film industryby nancy campopiano 12b1 media. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. History, concept and perspectives of media convergence. Movies in the age of media convergence 97808545479. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh harry potter film.